Chapter 5; Jute Songes

The Story Behind Jute Sponges

by Gary Cohen


We have been producing various household sponges for many years.

As with so many manufacturing companies in the US, suppliers come and go…they get bought out, or close, or merge, and they often morph into supplying different products.

NV Jute Scrub Sponge - THEN (Old Label)

One of our suppliers offered us a jute sponge. I didn’t know for sure what Jute was, so I looked it up in the dictionary.

(To my younger readers, before Google, you looked things up in a dictionary. Google “what is a dictionary” to see what that is ).

Or look here: https://images.wisegeek.com/dictionary-and-thesaurus-hard-copy-books.jpg (Photo credit: wiseGEEK)

Anyway, according to Wikipedia…Jute is a long, soft, shiny Bast fiber that can be spun into coarse, strong threads. Jute is the name of the plant or fiber used to make burlap, hessian or gunny cloth. Jute is one of the most affordable natural fibers, and second only to cotton in the amount produced and variety of uses.” – Wikipedia.org/wiki/Jute

The supplier told me it was plant-based, and we decided to produce it.


We called it a Jute Eco Nat sponge. How did we come up with that? That’s what the supplier called it. Naming products can be easy sometimes.

Interestingly, around the office, we referred to it as our “Juke A Not” sponge.

I thought it would sell well because of the Jute. I was wrong. It was also made with soybean oil. I never did get an answer as to why it was made with soybean oil.

Sadly, it’s been discontinued, as the supplier no longer produces it, and we haven’t found a new source.

0 views0 comments

Recent Posts

See All

Chapter 2; Aspetic Coconut Milk

The story behind the products; Chapter 2 by Gary Cohen In 2003, we started importing coconut milk from Thailand. It was originally offered to us in cans, which we accepted. It sold pretty well. We w

Natural Value - Live Well. Spend Less.

Natural Value Inc.

1800 Terminal Street

West Sacramento, CA 95691

Let's Be Social

  • Follow Us on Facebook
  • Follow Us on Instagram

Fax: (916) 914-2446

Get the Latest News & Updates About Our Products

Operating Hours

Mon - Fri: 7am - 4pm

​​Saturday: Closed

​Sunday: Closed

© 2021 Natural Value. All Rights Reserved.